Four Days of Activities in the Heart of the Aluminium Valley

In an industry where companies are both competitors and interdependent, collaboration is no longer an option: it is a strategic lever to access new markets. This panel will highlight how the complementarity of expertise: in engineering, innovation, and industrialization, makes it possible to realize business opportunities that would otherwise be out of reach. Through concrete examples, the panelists will share the winning conditions for building strong partnerships, based on trust, alignment of objectives, and a clear sharing of roles and risks. The discussion will also address the most common pitfalls: poorly defined partnerships, asymmetric commitment, governance issues, and divergent expectations. At the heart of the exchanges, a strategic question for the industry arises: how to structure collaborations that turn competitors into true growth catalysts?

Presenter - Jean-François Desmeules

Eng., MBA Dynamic Concept and Chair of the Board of Directors of the Société de la Vallée de l’Aluminium

A mechanical engineer by training, Jean-François Desmeules has been working in the aluminum industry since 1997. Co-founder of Dynamic Concept, he contributed for over 20 years to the company's growth and to the development of innovative technologies recognized internationally. His career has led him to participate in the design and implementation of advanced solutions for aluminum smelters, including several patented innovations. Still involved with Dynamic Concept as a senior technology advisor, he leverages his technical expertise and understanding of industrial challenges to support the evolution of the sector. Since 2022, he has also served as chairman of the board of the Société de la Vallée de l’Aluminium, where he helps guide initiatives aimed at the development and promotion of the aluminum ecosystem.

Panelist

Patrice Côté

Président - Dynamic Concept

Patrice is a dedicated and passionate entrepreneur. He combines good development attitudes with technical and communication skills. He has over 30 years of experience in aluminum production and processing methods. After several years of project experience in the aluminum casting section for an industry equipment supplier, he founded the company Dynamic Concept in 2004 in Canada. He leads the company in its development and its transition from specialized services to a provider-owner of advanced and automated process technologies in the aluminum casting and processing sector, serving the global market. He also launched Dynamic Concept Europe in 2021. This business unit, based in Lyon, France, is now fully operational, with a complete team and on-site manufacturing capabilities. Finally, he recently launched Dynamic Concept USA, established in Nashville. Patrice is also very involved in the development of the aluminum industry, serving as a board member of Alu-Québec between 2017 and 2024, co-chair of the equipment sector, and an associate member of the Aluminum Association in the United States.

Panelist

Mathieu Bergeron

Operations Director for EPIQ MECFOR

Mathieu Bergeron is a mechanical engineer and has over 18 years of experience at Mecfor and EPIQ Machinery, where he progressed from designer to director of engineering before taking on the responsibility of operations in 2024. His career is focused on the development, innovation, and industrialization of custom mobile equipment, primarily in the aluminum sector. He has contributed to the realization of complex industrial projects on both a local and international scale, in collaboration with clients, partners, and engineering firms, where technical and operational alignment is critical to success. Relying on his leadership focused on listening, participation, and engagement from all, he now leads multidisciplinary teams in a multi-site environment, with an emphasis on execution, operational excellence, and continuous improvement. In a corporate context involving multiple business units, he contributes to cross-functional initiatives aimed at structuring and integrating operations to support growth.

Panelist

Marilyne Simard

Chair and Chief Executive Officer of the CQRDA

Marilyne Simard, M.Sc., is the President and Chief Executive Officer of the Quebec Centre for Aluminum Research and Development (CQRDA). She has extensive experience in supporting SMEs in developing their marketing strategies and expanding into international markets. Throughout her career, she has assisted numerous companies in structuring their export market development plans and has also shared her expertise on the dynamics of international trade as a lecturer at the University of Quebec at Chicoutimi (UQAC). She continues this commitment today at CQRDA, where she brings together companies, research centers, and public partners to accelerate collaborative innovation, promote the adoption of responsible practices, and support the competitiveness and growth of companies in the aluminum sector, both in Quebec and internationally.

From residual materials transportation to building a post-consumer recycled aluminum stream, Groupe Coderr is involved at every link in the chain, turning post-consumer aluminum recovery into not only an area of expertise, but a true community-driven initiative. Through its socio-professional integration programs and its collection and sorting operations, the organization shows that the social economy can play a strategic role at the very heart of the value chain, while generating significant local benefits, including the development of affordable housing. In a region where aluminum lies at the core of industrial identity, Groupe Coderr is charting a new path in the circular economy: that of a deeply rooted local player transforming residual materials into value-added resources for communities. This presentation will highlight the Group’s vision and projects, and demonstrate how the social economy can become an essential partner in Quebec’s aluminum value chain.

Dave Gosselin

Deputy General Manager, Coderr Group

Josée Gauthier

Executive Director, Groupe Coderr

A committed leader, Josée Gauthier heads Groupe Coderr, where she successfully steers the organization’s threefold mission: economic, social, and environmental. Her strong academic background (BBA, certificates in Human Resources and Organizational Psychology), along with her involvement on several strategic regional and national boards of directors, reflects leadership deeply rooted in her community. Over the course of her career, she has led numerous transformative projects, including the development of housing complexes, the modernization of a retail network, the construction of recycling plants, and the rollout of social integration programs that have helped hundreds of people regain autonomy and dignity. She is now charting a new course for Groupe Coderr in the social and circular economy through major recycled aluminum recovery and valorization projects.

Did you know that 95% of people trust their friends more than any other source of information? Imagine the impact when these "friends" are... your own employees.
In this dynamic conference, dive into the heart of a public relations revolution. We will explore how organic employee testimonials can propel an organization's visibility to unprecedented heights. Discover how to turn your employees into authentic ambassadors, conveying a powerful and credible message.
Get ready for a series of captivating examples from Quebec and international companies, with smaller or sometimes larger budgets, that have mastered the art of mobilizing their teams for maximum impact. We will unveil the secrets of internal communication transformed into an ultra-effective public relations tool. An exciting exploration of the human impact in corporate storytelling, and you are on the front line to discover it all.

Gabriel Tremblay

HR Marketing Innovation Director

Passionate about everything related to HR marketing and communications, Gabriel helps North American and international companies make their corporate culture the foundation of their employer brand promise. He holds two bachelor's degrees from the University of Sherbrooke, one in education and the other in communication, and has contributed to nearly a hundred employer branding and employee experience projects. Since joining Sept24 in 2016, he has also led numerous conferences and training sessions for managers, HR teams, and executives, always with the goal of making organizations more human, more consistent, and more motivating.

If you want different results, you need to do things differently. With that in mind, our speaker will show you how operational efficiency can not only help improve productivity, but also have a real impact on profitability. Through concrete examples, he will share practical avenues for improvement and, most importantly, introduce EFFI-360—a unique, subsidized program that will enable some ten companies to benefit from this initiative, offered in the region for the very first time. Now is the time to take advantage of it.

Jean-Claude Gagné

Senior Client Partner, BDC Advisory Services

Our speaker, Jean-Claude Gagné, has been passionate about entrepreneurship and SMEs for more than 40 years. A consultant, entrepreneur, and university lecturer for over 10 years, he has been with BDC for 30 years, where he leads a team of consultants. A recognized communicator with a talent for making complex ideas accessible, Jean-Claude works with his team to turn hands-on business experience into concrete, high-impact strategies that help companies take action and achieve quick wins. In his presentation, he will not only highlight the benefits of operational efficiency, but also introduce a unique, subsidized program being offered in the region for the first time

STIQ is proud to introduce its Quebec Industrial Barometer, an extensive study focused on the province’s manufacturing sector. Drawing on its deep industry expertise, the association has developed a series of original indicators designed to provide a clear, realistic snapshot of this sector—an essential driver of Quebec’s economic growth. By analyzing trends in these indicators and cross-referencing key data points, STIQ delivers valuable insights into the current state of the manufacturing industry. Richard Blanchet, President and CEO of STIQ, presents the highlights of the 17th edition of this comprehensive annual study, conducted with 500 manufacturing SMEs across Quebec.

Richard Blanchet
President and CEO, STIQ

Richard holds a Master’s degree in Chemical Engineering as well as a degree in Management. Over the course of his career in the industrial sector, he has held a variety of roles in production support and manufacturing operations management within both small and large organizations. With STIQ since 2004, he now serves as President and CEO. Among his key achievements are the launch of the Podium Supplier Development Program and the strategic repositioning of the association as a leading force within Quebec’s manufacturing sector. Through his various mandates, Richard works closely with OEMs and manufacturing SMEs, giving him a well-informed, hands-on perspective on the challenges and opportunities shaping the industry.

Businesses and organizations are the engines of our economic and social growth. Their ability to innovate is the key to standing out, surviving, and growing in an uncertain context. Offering a comprehensive understanding of the fundamentals of innovation and a portrait of the state of innovation in Quebec, this conference will focus on the impact of a strong innovation culture… and the means to develop it within your organizations and engage your ecosystem to boost your performance.

Luc Sirois 

Executive Director of the Quebec Innovation Council, and Founding Chairman of the Board of Axelys

Luc Sirois is Quebec's Chief Innovator, Executive Director of the Quebec Innovation Council, and Founding Chairman of the Board of Axelys, the company for the commercialization of public research in Quebec. Trained as an engineer and holding an MBA from Harvard University and a PhD in Management, Innovation, and Entrepreneurship from the University of Strasbourg (Unistra), he has been a technological and social entrepreneur in the healthcare sector, has held important positions in various organizations around the world, and has always been committed to numerous social causes. He is an Associate Professor at HEC Montréal. He is recognized for his creative approach to innovation and his desire to contribute to the future prosperity of Quebec. On a daily basis, he continues his mission of mobilizing existing ecosystems, while paying special attention to the youth, whom he wishes to be dynamic and visionary. His goal is to encourage each actor in innovation to surpass themselves and become an agent of change, so that Quebec can innovate more and better. 

Despite the current economic pressure, manufacturing digitalization is an immediate lever of productivity for the aluminum industry. After outlining the cost of inaction regarding digitalization, you will see why advanced planning and scheduling (APS) software becomes a logical first step in manufacturing digitalization, based on business objectives and with a view to continuous improvement. The case study of Groupe OSI illustrates the 'before/after' and the advantages of an APS software solution.

Gabrielle Soucisse

General Manager of PT Digital – Manufacturing Intelligence

Gabrielle Soucisse holds the position of General Manager at Premier Tech Digital – Manufacturing Intelligence, where she leverages extensive expertise gained in complex manufacturing environments. With nearly 10 years of experience in Industry 4.0 and recognized as a specialist in operations optimization technologies, she has developed a vast network in Canada and the United States, conducive to the emergence of strategic partnerships and new opportunities for the sector. Gabrielle stands out for her visionary mindset, rigor, and ability to turn challenges into drivers of innovation. Her charismatic leadership and ability to mobilize teams toward achieving ambitious goals stimulate collective engagement and support the sustainable development of the manufacturing industry. Before taking on her current role, she held key responsibilities in business intelligence, major account management, and project management. A former medal-winning athlete of the Canadian national swimming team, Gabrielle holds a degree in biological sciences from the University of Montreal.

Artificial intelligence is redefining competitiveness in the aluminum industry. Beyond technological uses, this presentation addresses AI as a business performance accelerator : capable of reducing operational costs, optimizing productivity, protecting asset value, and positioning organizations as leaders in a rapidly transforming sector.

Eric Desbiens

CEO of CONFORMIT

Serial entrepreneur and CEO of CONFORMiT Technology Inc., a Canadian SaaS company specializing in EHS (environment, health, and safety) risk management. Under his leadership, CONFORMiT has evolved into an artificial intelligence platform, deployed in 21 countries with over 750,000 users, including clients such as Rio Tinto, Alcoa, BHP, and ArcelorMittal. Eric has also held leadership roles in Europe at PCO Innovation, founded several technology and consulting companies, and served as vice president at Cognicase. A finalist for the Ernst & Young "Entrepreneur of the Year" award in 2007 and 2010, Eric is recognized for his ability to transform complex operational challenges into levers for sustainable performance.

Recognized for its expertise, the TRA-C Industrie group is an expert in metalworking. Friction stir welding (FSW) is one of our strategic activities. FSW is an innovative process that offers significant advantages in terms of productivity, mechanical properties, and environmental footprint. Today, it is used for many applications such as cold plates, battery trays, heat exchangers, structural parts (automotive, railway, maritime, aerospace), decking, bridge decks, etc. TRA-C Industrie supports its clients in large-scale projects by providing recognized expertise in research and development, mass production, as well as the development of machines and complete cells. Thanks to FSW, we offer a reliable and sustainable solution that helps reduce manufacturing costs.

Maxime Berlier

Operations Director
TRA-C Industry

Trained as an engineer, Maxime Berlier joined TRA-C Industrie in 2021 as Chief Operating Officer. He oversees the operational development of the group, an industrial mid-sized company with 350 employees present on 8 sites, primarily operating in the defense, aerospace, railway, and automotive sectors. On a daily basis, his work involves supporting teams in the continuous improvement of production processes, business development, and the integration of new technologies. It is in this context that he was led to work on Friction Stir Welding (FSW) development projects at TRA-C Industrie, a technology that has opened up new opportunities, particularly in the export markets of the automotive, defense, and infrastructure sectors. Passionate about industrial challenges and process innovations, he is participating in this trade show today with the ambition of engaging with players in the aluminum industry, sharing TRA-C's practical learnings, the concrete applications of FSW, and exploring new avenues of collaboration to support the development of this technology, which is already mature in Europe and North America.

This panel shows that leadership is neither feminine nor masculine. It is defined by a person's ability to create impact and lasting value. Performance relies above all on the quality of decisions, the strength of influence, and the ability to mobilize talent, not on gender. This panel aims to go beyond labels to focus on what truly distinguishes today's leaders: strategic vision, managerial courage, agility, and a culture of collaboration.

How can one exercise influence that unites? How can the diversity of perspectives be turned into a competitive advantage? And how can organizations be built where power is measured by results and collective impact? A frank and structured discussion to break gendered distinctions and rethink leadership as a true lever for growth and sustainable transformation.

Presenter - Nancy Lalancette

Project Development Coordinator, Société de la Vallée de l’aluminium

Nancy Lalancette works at the heart of the industrial ecosystem, supporting companies in the development of structured, collaborative projects. With a background in business, she brings over 15 years of experience in management, operations, and executive leadership, particularly within growing organizations where she has led large-scale initiatives, managed multidisciplinary teams, and guided periods of transformation and change. Naturally curious and deeply people-oriented in her approach, Nancy has a genuine admiration for entrepreneurs. She enjoys connecting with them, understanding their realities and day-to-day challenges, while also taking the time to recognize and celebrate their successes. This mindset—rooted in listening, respect, and collaboration—makes her a trusted and committed partner in developing meaningful, high-impact projects. At the intersection of leadership, economic development, and relational intelligence, her career has led her to reflect on leadership beyond gender, focusing instead on skills, boldness, and impact rather than labels. As the moderator of this Horizon Aluminium panel, Nancy actively contributes to the event’s mission: to inspire, connect, and spark meaningful conversations about the future of the industry.

Panelist

Joanne Lefebvre

CEO, Lefebvre Industri-AL

Joanne Lefebvre has served as President and Chief Executive Officer of Lefebvre Industri-AL since 2018. Based in Baie-Comeau, this family-owned company has been active in the aluminum industry since 2000. Holding a bachelor’s degree in Communications and Political Science from the Université de Montréal, she joined the company in 2005. A forward-thinking leader with a strong commitment to sustainability, Joanne has played a key role in advancing R.A.M.E. (Eco-Responsible Aluminum Recycling), an innovative technology launched in 2020. Under her leadership, Lefebvre Industri-AL has earned numerous accolades, including the 2022 Mercuriades Award for Innovative Manufacturer, recognition as a finalist for its sustainable development strategy, and several regional honors. Deeply rooted in her community, Joanne is dedicated to leading with purpose—championing responsible business practices while actively contributing to the economic and social vitality of her region.

Panelist

Éloïse Harvey

CEO EPIQ Machinery

Engineer and entrepreneur, Éloïse Harvey has been leading EPIQ Machinery since 2021. An international-scale company, it produces equipment and handling solutions for heavy industry, combining automation, robotics, and digitalization. Through strategic acquisitions and bold innovations, Éloïse pursues her vision: making the company an emblematic Canadian leader. Several subsidiaries have since joined the group and strengthen EPIQ's mission: providing integrated handling solutions. Recognized for her collaborative management style, Éloïse encourages strategic partnerships to ensure collective success. Her approach emphasizes innovation, inclusion, and long-term impact.

Panelist

Julie Boulianne

Julie Boulianne, CPA
Regional Vice President
FTQ Regional Solidarity Funds | Abitibi-Témiscamingue, Nord-du-Québec, Saguenay–Lac-Saint-Jean, Outaouais

Julie Boulianne has been with the FTQ Regional Solidarity Funds for several years and currently serves as Regional Vice President. In this role, she actively contributes to the economic development of the Saguenay–Lac-Saint-Jean, Abitibi-Témiscamingue, Outaouais, and Nord-du-Québec regions by supporting the growth, succession planning, and long-term sustainability of local businesses. Coming from a family of entrepreneurs, Julie Boulianne earned her CPA designation after completing her studies at the Université du Québec à Chicoutimi. Her strong financial expertise has supported a career focused on strategic analysis, business financing, and guiding executives through periods of growth, ownership transfer, and business continuity. As Regional Vice President, she is responsible for analyzing and structuring major investments, particularly unsecured loans, with a strong emphasis on leadership quality, business vision, and regional economic impact. She also serves as a spokesperson for the Regional Funds during public announcements and initiatives aimed at supporting regional economic development and entrepreneurship. Deeply committed to her community, Julie Boulianne has contributed to several boards of directors and organizations dedicated to the economic and social vitality of the Saguenay–Lac-Saint-Jean region, including Carrefour Jeunesse-Emploi, the Lac-Saint-Jean-Est Chamber of Commerce and Industry, the Ordre des CPA du Saguenay–Lac-Saint-Jean, Alliage, and Leucan Saguenay–Lac-Saint-Jean, where she has held leadership and board positions.